Swatches

I thought the best way forward before making any initial decisions it would really benefit me and my choices, by printing out the designs I had developed so far. As the wallpaper designs are intended for the print process and not digital, I was beginning to find it really hard to tell what was and wasn't working, as the screen developments weren't a true reflection of the swatches.

Some of the designs I thought really weren't working seem to work much better printed and its been really helpful to me to see what the patterns would look like life size and exact colour. I have however from printing these swatches realised there is much more development needed, some work and follow the Laura Ashley theme much better than others. I think at this stage it would be really helpful to get some feedback on which people think are working and which they think need developing into a more Laura Ashley feel.

Finally from an over all look of the swatches, something is definitely missing from giving the designs an extra special touch, Laura Ashley hold a 'high quality' range and my designs or my final design need to look more specialist and unique as they currently dont stand out from the crowd. I think the best step after feed back is to look at different print techniques to see if I can get a better quality finish. The wallpaper need to look expensive as well as feel homely, I am going to ask how this is best achievable in crit.

Crit feedback.

I have just had my crit and got some interesting feedback from it, some positive and others not so. I think overall people didn't really understand what i wanted to get from my brief and what my outcomes were. I feel this may be because its not a typical graphic design brief. However this aside I feel much more comfortable with this brief and the feedback. The suggestions i got were:

• Look at brighter colour schemes that reflect Tropical better.
• Look at the depth of the imager I am using.
• How can I tie the designs together to make the brief more successful (more graphic design?)