After the crit it was discussed the direction i was taking with the labels was really working, however to try and push this new look more successfully it would perhaps be better to take a slightly new approach and design the new look aimed more at females and illustrate female sports. I cam completely understand why this look would be more effective as the bottles and labels really do look more feminine and i can imagine they attract more females drinking them than males. Below i have posted 2 different looks, the first male and the second female, both also have 2 almost finalised type layouts. Even though this is just one example the female sport works much better, even the sport is clearer to see. My next step is to illustrate female sports for the labels. However we are not going to be able to photograph these as there isn't much time left and most sport are at clubs or sports areas which we dont have permission.
No comments:
Post a Comment