The idea behind this is although the feel good drinks logo is fairly new, me and chris feel the yoga approach although healthy and calming is fitting, we feel the drink could have more of an 'oompf' factor and appeal to more people by having and energetic fun exercise silhouetted on the label. The above pattern is intended to go around the label whilst the silhouette is the central image on the bottle replacing Felix. Obviously we still need to look at type and information on the bottle, but we don't plan on changing too much about the information or format of the label, simply to promote it more as a natural energy drink.
I do really like this one, however the circular pattern reminds me a little too much of the current label, but i am not making any decisions as yet, firstly i want to illustrate more and different shaped patterns around the silhouette mixing with type first. Just to note as well we do plan on using other sport silhouettes for different bottles, potential 3 as there are 3 flavors but for now i'm just going to work with the basketball image.
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