After the discussion we had in the crit, we decided to change the design to female sports, so i have tried to look at the most obvious such as netball but then i have also picked some unisex sports such as tennis, some work much better that others as you will see.
I really like this netball one, the silhouette fits really well similar to the basketball im definitely going to be using this one.
I have illustrated 2 silhouettes for tennis to get different perspectives as its such an active sport i wanted the one i chose to be obvious. I think the bottom one is much stronger at the moment but this may change when i add colour and fruit.
I felt swimming would be a really nice sport to illustrate, its different to the others and applies to a different audience therefore expanding the buyers. Im not sure how well this is going to work as a finished logo illustration as the drawings don't really look physically exhausting like the others they look almost mermaid like.
The initial idea was to draw sports that people could do with their friends for free when ever they want, this concept has now changed due to the fact of a new audience and with it changes the types of sports. The only sport we are able to still stick with that comes under the same basis of it being free and you can do it when ever you want is running, i still want to keep this to show the variety of sports the drink is good for, plus it looks really good as a silhouette.
The final sport is aerobics this again appeals to a completely different audience, with each different drink a different audience and flavour. This i feel would be a really strong message to give. I really like these aerobics silhouettes they are like shapes not just people and they remind me of dancing as well which could pull another sport into it.
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