Friday, 19 February 2010

Brief 3 - Rational

Brief
To create an eye chart replacing conventional letters with my shape 'a mug' and to be still legible at 10ft.

Who needs to know?
People who like illustrative eye charts.

What do they need to know?
They need to know that the image is a mug from top to bottom on the eye chart.

What will they respond to?
Mugs on an eye chart.

What research is required.
Different shapes of mugs.
Different angles of mugs.
Other illustrative eye charts to get an idea of how they work.
What different shapes look like from a distance.

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