Feel Good - rebrand development

The idea behind this is although the feel good drinks logo is fairly new, me and chris feel the yoga approach although healthy and calming is fitting, we feel the drink could have more of an 'oompf' factor and appeal to more people by having and energetic fun exercise silhouetted on the label. The above pattern is intended to go around the label whilst the silhouette is the central image on the bottle replacing Felix. Obviously we still need to look at type and information on the bottle, but we don't plan on changing too much about the information or format of the label, simply to promote it more as a natural energy drink. 

I do really like this one, however the circular pattern reminds me a little too much of the current label, but i am not making any decisions as yet, firstly i want to illustrate more and different shaped patterns around the silhouette mixing with type first. Just to note as well we do plan on using other sport silhouettes for different bottles, potential 3 as there are 3 flavors but for now i'm just going to work with the basketball image.

Feel Good - initial idea development

New Rationale and action plan

Feel Good - adding colour.

 

Both of these ideas work much better in colour and different aspects of them work better than others. The above bottle is show using differnt techniques, the first hand drawn and the second in illustrator so we can get a feel for which to develop if we carry on with this idea. I really like the first one, however i like the clean cut flowing like the second one has. The bottom one i feel is a bit fussy, there is too much going on, although it does look much better in colour as a whole is doesn't work as well as it did in my head. There are some aspects of like i like, such as the lines and curves coming out of the sky diving man.

Feel Good - Drawings

I had the idea to use some of the illustrations working around pattern, the idea was it looked really fun and quirky and basically just made you want to have some, i didn't finish the above as it didn't really seem to be working as i intended i had a mind block! Im going to see what it looks like with colour first before i totally dismiss the idea.

With further research i found out these drinks are replacements energy drinks, they are far healthier that the general option we go for, so moving on from the idea above i have tried to make the drink aimed more towards a sports and activities takes from the answers we collected earlier. I feel this idea works much better that the one above, and would be quite interesting to move forward with this.

Feel Good - Drawing ideas.

I have illustrated some of the thing people mentioned found good, that i found quite interesting, its our main source of research at the moment. I have had a few ideas, which i am going to move forward illustrating the bottle and the background, just a quick idea to get out.

Brief 5 - Final idea storyboards